I don’t write a lot of ads, but I had to do some research on ad writing for a course that I’m doing. While researching, I found The 10 laws of writing advertising. It’s an old article that’s been transferred to the net and has some good tips:

Sometimes it helps to think of yourself as a salesperson walking up to a customer. You would not wear a flashy suit with bells and lights to get his attention. You would approach him looking professional, credible and honest, and immediately present the benefits of your product or service.

I think that advice works for promoting yourself as a writer, too, don’t you?

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Tags | freelance writing, promotion, web content writing, writing