You would have realized from my posts that I’m all about “the job�?. Preparing for it. Landing it. Keeping it. Getting paid for it. Today, I thought I’d write about “being good at it�?. So as I cast about in my mind for how to handle today’s topic, I was inspired by an amazing book [...] [...more]
Freelancing is tough. What’s even tougher? Finding that perfect job on craigslist…and then realizing you have no samples to send. So do yourself a favor, build a portfolio. Here are my top 5 tips for showcasing your clips: 1. The First Shall Be First Lead with your strongest work. One killer campaign is better than [...] [...more]
O.k. Students, in yesterday’s lecture we covered the importance of research, the supremacy of “the offer�?, and the necessity of clarifying the response mechanism. You are now one step closer to writing money-making copy! Once you’ve laid the groundwork, here are your next steps: 4. Decide concept and format. What’s your slant? If, for example, [...] [...more]
As a freelancer, there’s nothing sweeter than hearing: Congratulations! You’ve got the job. Except maybe for being told: Your copy was so on target last time, we want to extend your contract. You smile, nod and shake hands with your new employer, all the while dreaming in delighted relief of the car you can [...] [...more]
When I decided to go away for a few days I couldn’t bear the thought of leaving my blog unattended, so I got permission from John (Admin) to have a guest blogger. Choosing a guest blogger is a serious undertaking, especially on WritingUp where I have to reveal my password for the blogger to post. [...] [...more]
